Βάλε καλάθι

Giant Heart goes...GREEN!
The "GiANT Heart" is a CSR initiative from Novibet & Giannis Antetokounmpo. The gambling company asked us to make a campaign proposal for their next campaign.
Here is an overview of our campaign proposal
  • GOALS
    • Reinforce brand association with environmental responsibility
    • Showcase the brand’s culture to Gen Z
    • Boost social media engagement through user-generated content
  • PARTNERSHIP
    To make this happen, we launch a strategic collaboration with Green City, a pioneering recycling program, based in the Attica region.
  • MAIN CONCEPT
    • Use Green City's vans as representatives of the GH campaign, with our ambassador Giannis Antetokounmpo's presence on the van wrapping design.
    • The tones of recycled material gathered by the vans will be turned into thousands of euros donated to the reforestation of stricken areas.
  • MEDIA STRATEGY

    Advertising campaign in the following media channels:

    • TV: Staring Antetokounmpo and a young child throwing a crumbled paperball in the bin, imitating shooting a basketball.
    • SOCIAL MEDIA: Inviting followers to upload videos of them throwing a "recycling" shot, using the hashtag #valekalathi.
    • OOH: At bus stops and billboards around Athens, where the vans operate.
Would you like the next campaign
to be yours?
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